Little Joe is the global epitome of grass fed beef. It is exclusive in supply and a luxurious eating experience perfectly suited to the most discerning chefs and niche retailers where only the very best beef is expected.

The Little Joe promise is to deliver an all-natural grass fed beef product that offers a minimum marble score of four (AusMeat standard). A feat near impossible to replicate.

Naturally raised by our accredited farmers in southern Australia, Little Joe is guaranteed to be independently 3rd party audited to ensure our livestock meet our stringent “never ever” raising claims.

Additionally, the JBS Farm Assurance program ensures our producer base meets our high standards of animal welfare, social responsibility, environmental stewardship and workplace health and safety in order to future-proof the pristine farming country so future generations will have the opportunity to enjoy the remarkable dining experience Little Joe delivers.

The sum of these promises ensures that when you choose Little Joe grass fed beef, you are choosing a product that is not only good for you, but good for the cattle and environment.


The name Little Joe was inspired by this product’s elusive marble score of four which separates it from the competition.

In the game of craps, achieving a dice roll of four by throwing two twos is colloquially known as a Little Joe.

There is a less than 3% chance of throwing a Little Joe, an uncommon occurrence and near impossible to replicate. Just like our beef.

But that’s how Little Joe rolls.


Little Joe can be found in some of the most exclusive and demanding restaurants and retailers where quality is the most important deciding factor.

Below are just some of the restaurants that proudly feature Little Joe on the menu.


Florentino (Grossi)

Florentino (Grossi)

80 Bourke Street, Melbourne

10 Minutes By Tractor

10 Minutes By Tractor

1333 Mornington Flinders Road, Main Ridge

A Hereford Beefstouw Restaurant

A Hereford Beefstouw

22 Duckboard Place
Melbourne, VIC 3000

The Atlantic

8 Whiteman Street, Southbank Melbourne

Steamers Bar & Grill

1 Marine Drive, Wollongong

La Luna Bistro

La Luna Bistro

320 Rathdowne Street, Carlton North


Peter Bouchier

Peter Bouchier

551 Malvern Rd, Toorak

Uppercuts Meat

Uppercuts Meat

767 Centre Rd, Bentleigh East

Karalee Find Foods

Karalee Fine Foods Retail

262 Carlisle St, Balaclava


Our raising claims are a little bit like badges of honour. They’re the fast facts of Little Joe and the reasons that set us above the rest.



The farmers work tirelessly to produce only the finest grass fed cattle in Australia and are the lifeblood of the Little Joe brand.

While we have more than 3,000 accredited farmers in the JBS Farm Assurance program, only the very best of the best supply into Little Joe.

Our farmers have demonstrated a continuous ability to raise the bar and deliver highly marbled beef from the best quality genetics and the cleanest environment.

Our producer base is from the finest agricultural land of southern New South Wales, Victoria and Tasmania. Farming country with pure air, regular rainfall, consistent climate and rich soils are perfectly suited for growing superb grass for raising cattle.

Linton Wadley

Based in North Eastern Victoria is Linton Wadley’s operation. Linton’s grandfather bought the property in 1950, and over the years it has expanded from 700 acres to 3400 acres across three generations of family. Their main enterprise focus is on growing and finishing beef cattle. Linton concentrates on British breeds and varies between Herefords and Angus cattle. The beef enterprise consists of growing out steers to reach their maximum potential for weight, which depending on the season, usually has them being processed from August to December. Being in the Southern Australian environment, Linton’s property is situated in a high rainfall area with warmer-than-average temperatures, making for consistent growth rates throughout the year.

Jan Whistler

Located in North Eastern Victoria, Jan Whistler’s family has been settled for 50 years after coming out from England. Originally purchasing a block of 840 acres, it has now expanded to 980 acres. Jan operates by growing beef cattle for 12 months and turning them off to process when they have reached the correct market specs. The main breed of the Whistler’s property is Black Baldies (Hereford Angus X). Angus would be the most prominent breed they run as they are the most abundant breed line in North Eastern Victoria. The Whistler farm consistently operates in the top 20% of all the producers supplying over the 3 plants.

Barry Whitten

Situated in the undulating, green perennial rye pastures of the Victorian high country is an Australian beef farmer named Barry Whitten. The Whitten family have owned the property on which they grow our beef for 44 years. Their main enterprise focus is Angus and Hereford steers with a small percentage of Shorthorn thrown in the mix. Barry prefers Angus as the prominent breed, as this cattle is easier to access than Herefords and Shorthorns. With rivers intertwining throughout the property, this picturesque country is perfect for growing beef cattle. The sandy loam soil with high rainfall is perfect for the environment that allows cattle to be well nourished throughout the year.


We enjoy the opportunity to produce any cut of meat into the Little Joe brand in line with demand. From tenderloin and striploin, to short ribs and brisket. Please contact us, or your preferred distributor, to enquire about availability.





Cube Roll

Cube Roll


Marble Score

AusMeat 4+

Grass fed for life

AusMeat Cipher

YP (Young Prime)

Antibiotic free

No added hormones

GMO free

JBS Farm Assured

3rd party audited

JAS ANZ Accredited

MSA graded


Average 330Kg

Meat colour

1b – 3

Fat colour



European breeds only – no Bos Indicus or Dairy

Be a part of something special. Be a part of Little Joe.