OUR STORY

Little Joe is the global epitome of grass fed beef. It is exclusive in supply and a luxurious eating experience perfectly suited to the most discerning chefs and niche retailers where only the very best beef is expected.

The Little Joe promise is to deliver an all-natural grass fed beef product that offers a minimum marble score of four (AusMeat standard). A feat near impossible to replicate.

Naturally raised by our accredited farmers in southern Australia, Little Joe is guaranteed to be independently 3^rd party audited to ensure our livestock meet our stringent “never ever” raising claims.

Additionally, the JBS Farm Assurance program ensures our producer base meets our high standards of animal welfare, social responsibility, environmental stewardship and workplace health and safety in order to future-proof the pristine farming country so future generations will have the opportunity to enjoy the remarkable dining experience Little Joe delivers.

The sum of these promises ensures that when you choose Little Joe grass fed beef, you are choosing a product that is not only good for you, but good for the cattle and environment.

WHAT’S IN A NAME?

The name Little Joe was inspired by this product’s elusive marble score of four which separates it from the competition.

In the game of craps, achieving a dice roll of four by throwing two twos is colloquially known as a Little Joe.

There is a less than 3% chance of throwing a Little Joe, an uncommon occurrence and near impossible to replicate. Just like our beef.

But that’s how Little Joe rolls.

OUR FARMERS

The farmers work tirelessly to produce only the finest grass fed cattle in Australia and are the lifeblood of the Little Joe brand.

While we have more than 3,000 accredited farmers in the JBS Farm Assurance program, only the very best of the best supply into Little Joe.

Our farmers have demonstrated a continuous ability to raise the bar and deliver highly marbled beef from the best quality genetics and the cleanest environment.

Our producer base is from the finest agricultural land of southern New South Wales, Victoria and Tasmania. Farming country with pure air, regular rainfall, consistent climate and rich soils are perfectly suited for growing superb grass for raising cattle.

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