Little Joe is the global epitome of grass fed beef. It is exclusive in supply and a luxurious eating experience perfectly suited to the most discerning chefs and niche retailers where only the very best beef is expected.
The Little Joe promise is to deliver an all-natural grass fed beef product that offers a minimum marble score of four (AusMeat standard). A feat near impossible to replicate.
Naturally raised by our accredited farmers in southern Australia, Little Joe is guaranteed to be independently 3rd party audited to ensure our livestock meet our stringent “never ever” raising claims.
Additionally, the JBS Farm Assurance program ensures our producer base meets our high standards of animal welfare, social responsibility, environmental stewardship and workplace health and safety in order to future-proof the pristine farming country so future generations will have the opportunity to enjoy the remarkable dining experience Little Joe delivers.
The sum of these promises ensures that when you choose Little Joe grass fed beef, you are choosing a product that is not only good for you, but good for the cattle and environment.
WHAT'S IN A NAME?
The name Little Joe was inspired by this product’s elusive marble score of four which separates it from the competition.
In the game of craps, achieving a dice roll of four by throwing two twos is colloquially known as a Little Joe.
There is a less than 3% chance of throwing a Little Joe, an uncommon occurrence and near impossible to replicate. Just like our beef.
But that’s how Little Joe rolls.
WHERE TO FIND
Little Joe can be found in some of the most exclusive and demanding restaurants and retailers where quality is the most important deciding factor.
Below are just some of the restaurants that proudly feature Little Joe on the menu.
80 Bourke Street, Melbourne
1333 Mornington Flinders Road, Main Ridge
8 Whiteman Street, Southbank Melbourne
2/8 Russell St, Balnarring Melbourne
320 Rathdowne Street, Carlton North
Our raising claims are a little bit like badges of honour. They’re the fast facts of Little Joe and the reasons that set us above the rest.
The farmers work tirelessly to produce only the finest grass fed cattle in Australia and are the lifeblood of the Little Joe brand.
While we have more than 3,000 accredited farmers in the JBS Farm Assurance program, only the very best of the best supply into Little Joe.
Our farmers have demonstrated a continuous ability to raise the bar and deliver highly marbled beef from the best quality genetics and the cleanest environment.
Our producer base is from the finest agricultural land of southern New South Wales, Victoria and Tasmania. Farming country with pure air, regular rainfall, consistent climate and rich soils are perfectly suited for growing superb grass for raising cattle.
Situated in the undulating, green perennial rye pastures of the Victorian high country is an Australian beef farmer named Barry Whitten. The Whitten family have owned the property on which they grow our beef for 44 years. Their main enterprise focus is Angus and Hereford steers with a small percentage of Shorthorn thrown in the mix. Barry prefers Angus as the prominent breed, as this cattle is easier to access than Herefords and Shorthorns. With rivers intertwining throughout the property, this picturesque country is perfect for growing beef cattle. The sandy loam soil with high rainfall is perfect for the environment that allows cattle to be well nourished throughout the year.
Positioned in the lush, abundant grass growing area of South Gippsland Victoria, beef producer Graham Osborn has expanded and developed his land mass over the past 50 years. Their major focus is growing Hereford and Angus steers to be turned off during the late summer period of January to March. The success of the cattle operation is based on a number of factors. The high consistent rainfall the area receives is the base for the rich fertilised perennial rye and phalaris pastures that Graham oversees. Part of their program is to allow cattle to feed on fodder crops prior to processing to reach maximum yield and eating quality potential.
Based in North Eastern Victoria is Linton Wadley’s operation. Linton’s grandfather bought the property in 1950, and over the years it has expanded from 700 acres to 3400 acres across three generations of family. Their main enterprise focus is on growing and finishing beef cattle. Linton concentrates on British breeds and varies between Herefords and Angus cattle. The beef enterprise consists of growing out steers to reach their maximum potential for weight, which depending on the season, usually has them being processed from August to December. Being in the Southern Australian environment, Linton’s property is situated in a high rainfall area with warmer-than-average temperatures, making for consistent growth rates throughout the year.
Located in North Eastern Victoria, Jan Whistler’s family has been settled for 50 years after coming out from England. Originally purchasing a block of 840 acres, it has now expanded to 980 acres. Jan operates by growing beef cattle for 12 months and turning them off to process when they have reached the correct market specs. The main breed of the Whistler’s property is Black Baldies (Hereford Angus X). Angus would be the most prominent breed they run as they are the most abundant breed line in North Eastern Victoria. The Whistler farm consistently operates in the top 20% of all the producers supplying over the 3 plants.
We enjoy the opportunity to produce any cut of meat into the Little Joe brand in line with demand. From tenderloin and striploin, to short ribs and brisket. Please contact us, or your preferred distributor, to enquire about availability.
Grass fed for life
YP (Young Prime)
No added hormones
JBS Farm Assured
3rd party audited
JAS ANZ Accredited
1b – 3
European breeds only – no Bos Indicus or Dairy