OUR STORY

Little Joe is the global epitome of grass fed beef. It is exclusive in supply and a luxurious eating experience perfectly suited to the most discerning chefs and niche retailers where only the very best beef is expected.

The Little Joe promise is to deliver an all-natural grass fed beef product that offers a minimum marble score of four (AusMeat standard). A feat near impossible to replicate.

Naturally raised by our accredited farmers in southern Australia, Little Joe is guaranteed to be independently 3rd party audited to ensure our livestock meet our stringent “never ever” raising claims.

Additionally, the JBS Farm Assurance program ensures our producer base meets our high standards of animal welfare, social responsibility, environmental stewardship and workplace health and safety in order to future-proof the pristine farming country so future generations will have the opportunity to enjoy the remarkable dining experience Little Joe delivers.

The sum of these promises ensures that when you choose Little Joe grass fed beef, you are choosing a product that is not only good for you, but good for the cattle and environment.

WHAT'S IN A NAME?

The name Little Joe was inspired by this product’s elusive marble score of four which separates it from the competition.

In the game of craps, achieving a dice roll of four by throwing two twos is colloquially known as a Little Joe.

There is a less than 3% chance of throwing a Little Joe, an uncommon occurrence and near impossible to replicate. Just like our beef.

But that’s how Little Joe rolls.

WHERE TO FIND

Little Joe can be found in some of the most exclusive and demanding restaurants and retailers where quality is the most important deciding factor.

Below are just some of the restaurants that proudly feature Little Joe on the menu.

RESTAURANTS

Florentino (Grossi)

Florentino (Grossi)

80 Bourke Street, Melbourne

10 Minutes By Tractor

10 Minutes By Tractor

1333 Mornington Flinders Road, Main Ridge

The Atlantic

8 Whiteman Street, Southbank Melbourne

Gourmet Paddock

Gourmet Paddock

2/8 Russell St, Balnarring Melbourne

La Luna Bistro

La Luna Bistro

320 Rathdowne Street, Carlton North

RETAILERS

Peter Bouchier

Peter Bouchier

551 Malvern Rd, Toorak

Uppercuts Meat

Uppercuts Meat

767 Centre Rd, Bentleigh East

Karalee Find Foods

Karalee Fine Foods Retail

262 Carlisle St, Balaclava

FEATURES

Our raising claims are a little bit like badges of honour. They’re the fast facts of Little Joe and the reasons that set us above the rest.

GRASS FED FOR LIFE
RAISED WITHOUT ANTIBIOTICS
NO ADDED HORMONES
GMO FREE
FREE RANGE, NEVER CONFINED TO A FEED LOT
MARBLE SCORE 4 +

OUR FARMERS

The farmers work tirelessly to produce only the finest grass fed cattle in Australia and are the lifeblood of the Little Joe brand.

While we have more than 3,000 accredited farmers in the JBS Farm Assurance program, only the very best of the best supply into Little Joe.

Our farmers have demonstrated a continuous ability to raise the bar and deliver highly marbled beef from the best quality genetics and the cleanest environment.

Our producer base is from the finest agricultural land of southern New South Wales, Victoria and Tasmania. Farming country with pure air, regular rainfall, consistent climate and rich soils are perfectly suited for growing superb grass for raising cattle.

Barry Whitten

Situated in the undulating, green perennial rye pastures of the Victorian high country is an Australian beef farmer named Barry Whitten. The Whitten family have owned the property on which they grow our beef for 44 years. Their main enterprise focus is Angus and Hereford steers with a small percentage of Shorthorn thrown in the mix. Barry prefers Angus as the prominent breed, as this cattle is easier to access than Herefords and Shorthorns. With rivers intertwining throughout the property, this picturesque country is perfect for growing beef cattle. The sandy loam soil with high rainfall is perfect for the environment that allows cattle to be well nourished throughout the year.

Graham Osborn

Positioned in the lush, abundant grass growing area of South Gippsland Victoria, beef producer Graham Osborn has expanded and developed his land mass over the past 50 years. Their major focus is growing Hereford and Angus steers to be turned off during the late summer period of January to March. The success of the cattle operation is based on a number of factors. The high consistent rainfall the area receives is the base for the rich fertilised perennial rye and phalaris pastures that Graham oversees. Part of their program is to allow cattle to feed on fodder crops prior to processing to reach maximum yield and eating quality potential.

Linton Wadley

Based in North Eastern Victoria is Linton Wadley’s operation. Linton’s grandfather bought the property in 1950, and over the years it has expanded from 700 acres to 3400 acres across three generations of family. Their main enterprise focus is on growing and finishing beef cattle. Linton concentrates on British breeds and varies between Herefords and Angus cattle. The beef enterprise consists of growing out steers to reach their maximum potential for weight, which depending on the season, usually has them being processed from August to December. Being in the Southern Australian environment, Linton’s property is situated in a high rainfall area with warmer-than-average temperatures, making for consistent growth rates throughout the year.

Jan Whistler

Located in North Eastern Victoria, Jan Whistler’s family has been settled for 50 years after coming out from England. Originally purchasing a block of 840 acres, it has now expanded to 980 acres. Jan operates by growing beef cattle for 12 months and turning them off to process when they have reached the correct market specs. The main breed of the Whistler’s property is Black Baldies (Hereford Angus X). Angus would be the most prominent breed they run as they are the most abundant breed line in North Eastern Victoria. The Whistler farm consistently operates in the top 20% of all the producers supplying over the 3 plants.

CUTS

We enjoy the opportunity to produce any cut of meat into the Little Joe brand in line with demand. From tenderloin and striploin, to short ribs and brisket. Please contact us, or your preferred distributor, to enquire about availability.

Tenderloin

Tenderloin

Striploin

Striploin

Cube Roll

Cube Roll

SPECIFICATIONS

Marble Score

AusMeat 4+


Grass fed for life


AusMeat Cipher

YP (Young Prime)


Antibiotic free


No added hormones


GMO free


JBS Farm Assured


3rd party audited


JAS ANZ Accredited


MSA graded


HSCW

Average 330Kg


Meat colour

1b – 3


Fat colour

0-3


Breed

European breeds only – no Bos Indicus or Dairy


Be a part of something special. Be a part of Little Joe.


CONTACT